As Lexus cars evolved, they embraced cutting-edge technologies that shaped the brand’s identity. In 1997, the redesigned Lexus LS 400 debuted with innovative VVT-i technology, enhancing performance and efficiency. The Lexus RX 300, launched in 1998, forged a new segment in the luxury SUV market by combining the comfort of a luxury sedan car with the versatility of a Lexus SUV, attracting a new generation of customers.
In 2004, Lexus introduced the Lexus RX 400h, the world’s first luxury hybrid SUV, showcasing its commitment to sustainability and fuel efficiency. The GS and IS series further emphasized performance, technology and striking design.
The history of Lexus is marked by many significant milestones, including the introduction of the LFA supercar in 2011, which exemplified the brand’s engineering prowess and set new standards for luxury sports cars with its lightweight design and thrilling driving. In 2014, Lexus unveiled the NX compact crossover, expanding its lineup and meeting the growing demand for luxury SUVs with its bold design and advanced features. In 2019, the brand celebrated the sale of its 10-millionth Lexus car, underscoring its enduring presence and success among customers worldwide.
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