At Lexus, ‘Experience Amazing’ is more than just a tagline; it’s a transformative philosophy woven into every detail. Each Lexus vehicle is meticulously crafted to evoke emotion, seamlessly blending art with performance and cutting-edge technology with boundless imagination.
Inspired by ‘Omotenashi’ - the Japanese spirit of hospitality - Lexus cars are designed to anticipate your needs, making every drive a heightened experience of sophistication and attentiveness.
Our vision goes beyond luxury; it’s a commitment to high-performance engineering, exquisite craftsmanship and environmental stewardship. Lexus continually pushes the boundaries with innovations in safety, fuel efficiency and decarbonization, redefining what it means to drive a luxury vehicle in a sustainable world.
‘Omotenashi’ Japanese Hospitality
‘Omotenashi’ embodies the art of hospitality; a philosophy that Lexus has intertwined with every aspect of its brand experience. Omotenashi transcends traditional customer service, seeking to envisage and meet every need, often before customers themselves.
When you step into a Lexus, ‘Omotenashi’ welcomes you with an ambiance of warmth and thoughtfulness. The meticulous design and state-of-the-art technology within each Lexus model reflect a commitment to surpassing expectations. Experience Lexus hospitality:
Takumi Craftsmanship
At Lexus, the Takumi craftsmanship represents the pinnacle of artisan dedication; a tradition deeply rooted in the Japanese culture of precision and quality. Takumi craftsmen, who undergo at least 60,000 hours of rigorous training, master their skills to achieve a level of expertise that outshines ordinary craftsmanship.
Each Takumi, with a minimum of 25 years of experience, applies a combination of traditional artistry and modern techniques to ensure that every Lexus vehicle conveys unparalleled attention to detail. Their superhuman senses enable them to detect imperfections invisible to the untrained eye, ensuring that only the finest Lexus vehicles leave the factory floor. Discover Takumi Craftsmanship:
Brave Design
At Lexus, design is a daring journey fueled by brave ideas and inspired by nature, Japanese philosophy and the richness of the human experience. This bold vision takes shape through our design philosophy known as L-Finesse, which artfully combines leading-edge technology with an elegance that captivates the senses. Central to this design approach are three core principles:
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Seamless Anticipation
The Japanese spirit of ‘Omotenashi’ is integrated to anticipate and fulfill customer needs before they even realize them, resulting in unique and personalized experiences.
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Intriguing Elegance
Lexus showcases a captivating interplay of contrasting elements that invite you into a world of profound beauty and sensory delight.
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Incisive Simplicity
Stripping away the unnecessary to reveal the authentic, Lexus delivers a distinct and intuitive driving experience.
By embracing daring design choices, we don’t just build vehicles; we craft unforgettable encounters that invite you to ‘Experience Amazing’.
Imaginative Technology
At Lexus, the philosophy of ‘Omotenashi’ is harmoniously interlaced with imaginative technology, curating an experience that redefines luxury driving. This synergy embodies a deep commitment to continuous improvement, or Kaizen, where every detail is meticulously refined to enhance your journey.
Each Lexus model is equipped with top-tier technology designed to impress and foresee your every need, creating a seamless interaction between driver and machine. From intuitive interfaces to advanced safety features, Lexus integrates innovations that prioritize convenience and peace of mind for both drivers and passengers.
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