Inspiring creators to design a better tomorrow
Amman, August 2018: Lexus International has announced a call for entries for the distinguished Lexus Design Award 2019. Since its launch in 2013, the worldwide design competition has served as a platform for emerging designers and creators whose work has the capacity to lead to a better future for all. The annual event attracts thousands of upcoming creative talent from around the globe who aspire to win the coveted award for innovative design excellence.
Making the world a better place through design has always been the purpose of the program. Now in its seventh year, the Lexus Design Award 2019 makes that objective clearer than ever under the directive of ‘Design for a Better Tomorrow.’
“We are extremely delighted to launch the seventh edition of the Lexus Design Award. This international competition aims to inspire the next generation of creative talent to offer imaginative solutions using ‘innovative’ and ‘captivating’ designs that ‘anticipate’ the needs of people and society, and address tomorrow’s challenges today,” said Yugo Miyamoto, Chief Representative of the Middle East and North Africa Representative Office at Toyota Motor Corporation.
The next-generation of designers will need to consider how their creative ideas incorporate three fundamental principles from the Lexus brand: ‘Anticipate’, ‘Innovate’ and ‘Captivate’ - in addition to how their designs foresee the needs of tomorrow’s society. They will have to develop innovative designs that bring fresh and imaginative solutions. At the same time, their ideas and designs should be captivating and engaging to the audience, as well as to the judging panel.
The six finalists will be announced in early 2019, and the judges and mentors for the award will be disclosed in fall 2018. The judges will select the best six ideas to be developed into functional prototypes each with the support of world-renowned mentors. The prototypes will be displayed at the prestigious Milan Design Week 2019 where they will compete for the Grand Prix. To prepare the finalists for Milan, Lexus will also provide a once-in-a-lifetime mentorship that gives each finalist an exclusive opportunity to receive hands-on guidance from acclaimed professionals who will share their invaluable knowledge and experience for creating the prototype and beyond.
Entries to the Lexus Design Award 2019 competition will be accepted from 9 August through 28 October, 2018.